---
title: "Exhibitor Lead Capture and Sponsor Management - Ticket Fairy"
description: "Exhibitors capture leads from a link on their own phones, get help following up each visitor and have results to show. Each sponsor's deliverables stay on schedule."
canonical: "https://www.ticketfairy.com/event-operating-system/exhibitors-and-sponsors"
---

Exhibitors & sponsors

# Show exhibitors and sponsors what your event brought them

Booth staff collect leads on their phones, and Fai, your AI teammate, drafts each exhibitor's follow-up emails for them to approve.

A small team that works like a big one.

  [Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

- No credit card required
- The [Event Operating System](https://www.ticketfairy.com/event-operating-system) on every plan, Free included
- Unlimited events with no monthly fee

     ![Ticket Fairy Event Operating System: Exhibitors & sponsors](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--leads.png)

- Leads collected at each booth
- Follow-up emails drafted by Fai
- Results exhibitors and sponsors can see

## Let exhibitors collect a lead from each booth visitor

Each exhibitor's booth staff get a lead scanner link that works on their own phone without an account.

They can scan a visitor's ticket or badge, or enter its code. They rate the visitor in the exhibitor's own words and add notes. Staff can keep scanning without a connection, and those scans are added once they are back online. When a visitor says they do not want contact, their email and phone are hidden straight away.

- **Lead scanner link**: one for each staff member or one for the booth
- **Ratings in their words**: such as Ready to buy, Follow up or Just looking
- **Contact choices kept**: details hidden for anyone who says no

     ![Ticket Fairy Event Operating System: Let exhibitors collect a lead from each booth visitor](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--scanned.png)

## Help exhibitors follow up and see their return

On their own page, each exhibitor adds booth staff and scanner links and downloads their leads. They approve the follow-up emails Fai drafts from the booth notes.

The emails go out in your name, replies go to the exhibitor, and each email has a link to stop further emails. In their results, exhibitors see leads by rating, follow-ups sent and who met the most visitors. They also see tracking link clicks and sales, and the share of checked-in people they met.

- **Exhibitor page**: booth staff, leads and follow-ups
- **Follow-ups drafted by Fai**: approved by the exhibitor before they go
- **Exhibitor results**: leads, clicks, sales and people met

     ![Ticket Fairy Event Operating System: Help exhibitors follow up and see their return](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--results.png)

## More on Exhibitors and Sponsors

See how your team does each job in the dashboard, set it up step by step and get answers to your questions.

- Leads & sponsor results

  ### [Give exhibitors warm leads and sponsors proof of return](https://www.ticketfairy.com/event-operating-system/exhibitors-and-sponsors/exhibitor-leads-and-sponsor-results)

  Booth staff capture and rate visitors from a link on their own phone. Fai drafts follow-ups that each exhibitor approves, and exhibitors and sponsors see their results on their own page.
- Sponsor deliverables

  ### [Deliver every sponsor promise, with the proof to show](https://www.ticketfairy.com/event-operating-system/exhibitors-and-sponsors/sponsor-deliverables-and-proof)

  Your partnerships team turns each sponsor deal into deliverables, from logos and activations to social posts and announcements. Each one gets an owner and a due date, and the team attaches a photo, link or figure as proof. Each sponsor then gets a proof of performance report with the reach, scans and sales its money bought.

[Get started free](https://manage.ticketfairy.com/registration) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## See it in your dashboard

- ![Ticket Fairy page for an exhibitor's booth, with its leads, ratings, notes and who met each visitor](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--exhibitor-page.png)
  *Each exhibitor gets their own page with every lead, rating and note from their booth.*
- ![Ticket Fairy follow-ups on an exhibitor's page, with a draft to check and one sent](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--follow-ups.png)
  *Exhibitors can approve the follow-up emails Fai drafts from their booth notes.*
- ![Ticket Fairy page for a sponsor, with four of six deliverables done and the clicks they got](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--sponsor-page.png)
  *Each sponsor sees the deliverables you have done and the clicks they got.*
- ![Ticket Fairy lead scanner link with its QR code, the address to copy and the date it works until](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--scanner-link.png)
  *Booth staff get a scanner link with a QR code that opens on their own phone.*

## Look after your exhibitors and sponsors

- ### Lead scanner links

  You can make scanner links for each exhibitor in Exhibitors or in the Desks section.
- ### Ratings and notes

  Staff rate visitors in the exhibitor's own words and add notes, and a second scan adds to the same lead.
- ### Exhibitor page

  Each exhibitor adds booth staff and scanner links, downloads leads and approves follow-ups.
- ### Follow-up emails

  Fai drafts follow-ups from the booth notes. They go out in your name, with replies to the exhibitor.
- ### Booth results

  Each exhibitor sees leads by rating, follow-ups sent, tracking link clicks and sales, and the share of checked-in people met.
- ### Exhibitor details

  You keep each exhibitor's category, tier, booth number and size, agreement and setup together.
- ### Sponsor deals

  You can follow each sponsor from first contact to fulfilled, with cash and in-kind values, and turn deliverables into tasks.
- ### Sponsor page

  Sponsors see their deliverables and tracking link results on their page.
- ### Copy from last event

  Your exhibitors come with you into your next edition.
- ### Meetings at the booth

  Exhibitors take meeting bookings from ticket holders and answer them on their own page.

  [Learn more about Registration & badges](https://www.ticketfairy.com/event-operating-system/registration-and-badges)
- ### Sponsor logos on tickets and pages

  The sponsors you signed appear on your tickets, event page and event website, with each logo linking to their website.

  [Learn more about Event pages & website](https://www.ticketfairy.com/features/event-pages-and-website)

## Set up lead scanners and exhibitor follow-ups

- [Give exhibitors a lead scanner for their booth at your event](https://www.ticketfairy.com/guides/give-exhibitors-a-lead-scanner-for-their-booth)
- [Let exhibitors follow up their event leads and see their results](https://www.ticketfairy.com/guides/let-exhibitors-follow-up-their-leads-and-see-results)
- [Let outside teams name their own people for event passes](https://www.ticketfairy.com/guides/let-outside-teams-name-their-own-people-for-passes)

## Questions about Exhibitors and Sponsors

### Exhibitors & sponsors

#### Can booth staff scan with their phone camera?

No. Staff scan with a USB or Bluetooth scanner connected to the phone or tablet, or enter the code on the ticket or badge.

#### Are ticket buyers told that exhibitors can scan them?

Yes, in their order confirmation once your event has a working scanner link. Buyers who ordered before you made the first scanner link do not get this by email, so tell them another way, for example in a pre-event email.

#### How long does a scanner link work?

Until the day after your event ends, unless you stop it first. It opens one exhibitor's scanner at your event and nothing else.

#### How many follow-ups can an exhibitor send?

Up to 50 at a time and 200 a day, only to visitors who can be contacted. A visitor who already has a follow-up does not get another.

#### How does a sponsor get their own page?

Link the sponsor to an outside team. The sponsor then sees their deliverables and tracking link results on their page.

#### Do leads and booth staff carry over to the next edition?

No. Copy from last event brings your exhibitors into the next edition without their leads or staff.

                [Previous **Traders & markets**](https://www.ticketfairy.com/event-operating-system/traders-and-markets) [Next **Crew & volunteers**](https://www.ticketfairy.com/event-operating-system/crew-and-volunteers)

See how the Ticket Fairy [online ticketing system](https://www.ticketfairy.com/event-ticketing/) helps you sell more tickets, with every feature, the pricing and the support you get.

Get started free and plan your next event today, or book a demo to see it on an event like yours.

## Start free with the Event Operating System

Sign up and plan your next event, from the first advance to show day.

The Event Operating System on every plan, Free included

Unlimited events with no monthly fee

Fai drafts the admin, and you approve it

   [Get started free](https://manage.ticketfairy.com/registration)

No credit card required

The Ticket Fairy, Inc. is a fintech company and technology platform. The Ticket Fairy, Inc. is not a bank, financial institution, or regulated financial services provider. Vault banking services are provided through regulated banking partners. Ticket Fairy Capital financing is provided by third-party private credit partners. The Ticket Fairy, Inc. does not make credit decisions, and all funding terms, approvals and conditions are determined by those lending partners.

Ticket Fairy is not a direct lender and does not make credit decisions. Ticket Fairy acts solely as a technology provider, connecting event businesses with third-party lending partners. All funding decisions, terms, and conditions are determined by the respective lending partners.

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This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)